About Me
Employer Brand
Early on, I began a career in Recruiting. I loved working with candidates who were excited about the brands I represented, but I knew that being a Recruiter wasn’t MY dream job.
Always intrigued by Marketing, I dipped my toe into the more creative world of Marketing and Communications. And while I loved some of it, including the project management, I soon found I missed the electricity and of working with jobseekers.
And then I found Employer Branding – the perfect mix of both!
Jobseekers
While on my journey to discover Employer branding, I had some awful candidate experiences along the way that made me empathize with jobseekers.
I wanted to be able to help jobseekers put their best foot forward and present themselves well to the world and to help prevent companies from making easy mistakes that were damaging their reputation and employer brand.
And so, that leads me to now. Finally able to bridge the gap and help jobseekers and employers alike.
What My Clients Say
Don’t take my word for it!
“I highly recommend working with Beth! I worked with her on Upstart’s employer brand, and her strategic insights and innovative approach significantly strengthened our employer brand and recruiting efforts. Beth was incredibly professional, demonstrated thorough research, and displayed a clear understanding of how to build a strong employer brand that aligned with the company mission, vision, and values.”
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Questions? Reach Out!
I’d love to hear from you.