About Me

Employer Brand

Early on, I began a career in Recruiting. I loved working with candidates who were excited about the brands I represented, but I knew that being a Recruiter wasn’t MY dream job.

Always intrigued by Marketing, I dipped my toe into the more creative world of Marketing and Communications. And while I loved some of it, including the project management, I soon found I missed the electricity and of working with jobseekers.

And then I found Employer Branding – the perfect mix of both!

Jobseekers

While on my journey to discover Employer branding, I had some awful candidate experiences along the way that made me empathize with jobseekers.

I wanted to be able to help jobseekers put their best foot forward and present themselves well to the world and to help prevent companies from making easy mistakes that were damaging their reputation and employer brand.

And so, that leads me to now. Finally able to bridge the gap and help jobseekers and employers alike. 

What My Clients Say

Don’t take my word for it!

“I highly recommend working with Beth! I worked with her on Upstart’s employer brand, and her strategic insights and innovative approach significantly strengthened our employer brand and recruiting efforts. Beth was incredibly professional, demonstrated thorough research, and displayed a clear understanding of how to build a strong employer brand that aligned with the company mission, vision, and values.”

Andrea Long

“Working with Beth was a game-changer for BJ’s employer brand. Her strategic vision and innovative approach helped us revamp our brand identity and significantly boost our talent acquisition efforts. Beth delivered actionable solutions with impressive results, making them an essential asset in our quest to become a top employer.”

Guillermo Fuentes

“Beth truly transformed our approach to talent acquisition and employee engagement at Saviynt. She crafted messaging that resonated deeply with both current employees and potential candidates. Beth’s blend of data-driven analysis and creative storytelling, coupled with expertise in leveraging digital platforms, made a lasting impact on our business. Beth was a great partner that brought great insights to strengthen our recruitment marketing strategy. I highly recommend her services to any company looking to strengthen their employer brand.”

Andrea Russell

Questions? Reach Out!

I’d love to hear from you.